Helping brands grow on Amazon

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Cartograph guides brands to success on Amazon, Amazon Fresh, Instacart, and Retail Media. Categories we specialize in:

Food & BeverageBeauty & Personal CareHealth & SupplementsAnd more...

We've helped 250+ brands grow on Amazon

Mike's Hot Honey

Cartograph helped Mike's Hot Honey transition...

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Starface

Partnering with Cartograph to launch their Am...

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MTN OPS

When MTN OPS came to Cartograph, the Amazon c...

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Davids Toothpaste

Davids Toothpaste sought Cartograph’s help to...

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cocokind

With other channels scaling, it was time to s...

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We partner with brands we believe will be successful on the Amazon platform, who have differentiated products and align with our mission.

Worked With 250+ Brands

Our experience spans multiple industries and challenges, which gives us a unique perspective that we bring to every client.

$100+ million Client Value Added

We manage over $400 million in GMV annually on Amazon - and most of that we've grown ourselves

Low Brand Manager Ratio

Our brand mangers have 4 or fewer accounts (compared to 10+ at other agencies) giving us the time to provide personalized, forward-thinking strategies rather than simply executing campaigns.

44% Average Client Growth in 2024

In 2024, our clients have grown an average of 44% of top line sales

Our mission is to help brands grow products that are better for people & our planet.

Our Mission And Values

Our Services

Retail Brands

We've helped large retail brands create and grow their Amazon channel. We provide full service helping create ecommerce operations optimization, pricing methodology, and advertising strategy. We provide everything needed to bring a successful retail brand to the Amazon channel.

Digital Native Brands

We've worked with brands that were born and raised online and helped them to claim and own their products on Amazon. We understand what it takes to translate from broader ecommerce to Amazon, helping our clients to best navigate the challenges of the platform.

Advertising Optimization

We're industry leaders in advertising. Whether it's margin reclamation or growth, we can come up with an advertising strategy that suits a brands needs. We do more with less helping our clients tap difficult advertising channels like DSP and video with smaller budget commitments.

1

Product Design & Development

eCommerce packaging and case optimization

Multipack and variety pack sourcing, pricing, and creation

Market & competitor research & insights

Data-driven formulation insights

2

Operations Design

3rd Party Seller management & supply chain design

Inventory forecasting and management

Logistics optimization - shipping, labeling, palletization

Use of Amazon vs. 3PL prep

3

Pricing & Margin Management

Strategic line pricing, competitive pricing

Amazon-specific margin waterfall construction

Full net profit across catalog by SKU

Monthly full Amazon P&L reporting across both Vendor and Seller channels

4

Digital & SEO for Amazon

Digital Page Managment

Image optimization

Brand Store management

SEO and content development

Repeat purchase and cohort analytics

5

Advertising

Campaign and budget management

Algorithmic bidding tools

Branded, defensive, product, and offensive targeting

Recent Insights

What we learned from Prime Day 2024

Breaking down what the data revealed about shopping habits, what Amazon doubled down on for customers, and how brands can better adapt post-sale to keep up the momentum.

Supplements eComm Guide: Past, Present, and Future


Check out our latest white paper, where we dive into the supplement space and offer insights into how brands and creators can launch and scale their own brands in this category.

Profitable Growth in Uncertain Times

It hasn’t been an easy road for brands on #Amazon this year: costs continue to rise, both on and off the platform, and most of all, fundraising and capital markets are tighter than ever. Brands across CPG are looking for paths to having a profitable Amazon channel.

Creator Brands: Using Influence to Launch on Amazon


Check out our latest Cartograph white paper about creator brands and how to leverage their audience advantages to best set themselves up for success on Amazon.

Navigating Amazon's Supplement Category

Selling dietary supplements on Amazon Marketplace can be a lucrative and rewarding business opportunity. However, it’s essential to ensure that all requirements and regulations are met to maintain sales and avoid suppressions.

Main Image: The Content Superhero

Enter the Hero image: a striking visual element that can captivate users and convey a brand’s message in an instant. In this white paper, we’ll explore the many important parts of the hero image and how it can be used to drive conversions and create an engaging Amazon experience.

Point of Clicks - Why Click Through Rate (CTR) is the Most Underrated Amazon Ad Metric.

Digital marketing on Amazon has one major goal: get sufficiently highly ranked, and Amazon will send you free Organic Traffic. This starts a positive feedback loop: this traffic start to convert, your sales ranking gets higher, and you get more Organic Traffic. This "Amazon Flywheel" has been how many small businesses have grown meaningful sales on Amazon at a very reasonable cost.

Surfing with Sharks - Making the Most of Shark Tank & Other TV Appearances as a Consumer Brand.

At Cartograph, we have helped nearly a dozen brands through their first airing on Shark Tank, follow-on media, and reruns of the show. Through this experience, we've developed a playbook for maximizing Amazon sales from Shark Tank exposure. There are a number of things brands can do to leverage the media exposure and ensure they're capturing eCommerce sales. These can also be used for major PR events such as mega-influencer posts, morning show appearances, or gifting lists like Oprah’s Favorite Things.

Amazon Bestseller Defense Badge - Obtaining, Defending and Impact

Best seller badges: the best of the badges

Amazon badging - a special flag that appears next to the product as it is merchandised around the site - is one of the few "free" merchandising offerings available on the Amazon platform. Badges are valuable because they live with the product in all merchandising options across the site, including ads, and can greatly improve performance.

Instacart – Cartograph Capabilities Overview

We’re excited to share more about Instacart Advertising! Since 2020, we have seen advertising through Instacart  drive differentiating performance at a high-ROI for B&M. Our team has partnered with the Perpetua who has built an  industry-first bid optimization tool to provide full-scale advertising management and analytics within the Instacart  Advertising platform. Below is an outline of how Instacart Ads could be a great move to grow your business!

How and when emerging CPG brand should launch on Amazon

Amazon's already enormous presence swelled to such a degree during the pandemic that it's importance to consumer goods brands is now far too large to ignore.

Amazon Fresh – Cartograph capabilities overview

Amazon Fresh is Amazon’s vertically integrated grocery delivery platform. It operates out of  Amazon owned and operated warehouses primarily in major metropolitan areas. They support same-day  delivery including perishable and temp-controlled grocery items. It is distinct from Whole Foods and  Amazon.com in both supply chain and front-end experience.