We offer full end to end Amazon management

1

Product Design & Development

eCommerce packaging and case optimization

Multipack and variety pack sourcing, pricing, and creation

Market & competitor research & insights

Data-driven formulation insights

2

Operations Design

3rd Party Seller management & supply chain design

Inventory forecasting and management

Logistics optimization - shipping, labeling, palletization

Use of Amazon vs. 3PL prep

3

Pricing & Margin Management

Strategic line pricing, competitive pricing

Amazon-specific margin waterfall construction

Full net profit across catalog by SKU

Monthly full Amazon P&L reporting across both Vendor and Seller channels

4

Digital & SEO for Amazon

Digital Page Managment

Image optimization

Brand Store management

SEO and content development

Repeat purchase and cohort analytics

5

Advertising

Campaign and budget management

Algorithmic bidding tools

Branded, defensive, product, and offensive targeting

Upstream Work

• We help you optimize before inventory even gets to Amazon, helping with packaging, operations, pricing, and margin management • We help you save money by taking a critical lens to your operations - or setting it up - in an optimal way for your product line • We believe this is where we set our brands up for long-term success on Amazon by fully developing competitive, profitable offers

Low Brand to Brand Manager Ratio

• Our brand managers have at most 4 brands at a time, compared to the many to one ratio at most agencies • A fewer number of brands allows our brand managers to have faster response times, more creativity, and big-picture thinking on how to grow your business • This allows your brand manager to fully understand and immerse themselves in your business, and become a true partner

Strategic Partnership with our Brands

• We think of Amazon as a part of the entire brand strategy, not a standalone channel • We collaborate with our clients on financial goals, whether it be topline, margin, or cash • We consider how Amazon interplays with other channels: helping to offset the cannibalization of DTC, managing price matching, and figuring out how to price on Amazon versus other channels

Customer Success Stories

Learn about how we helped the brands below!

Mike's Hot Honey

Cartograph helped Mike's Hot Honey transition...

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