MTN OPS

The Cartograph Approach

Emphasize Content Callouts
Making the flavor prominent on the hero image ensured that MTN OPS offerings stood out amidst the crowded marketplace. Cartograph honed their differentiation tactics, emphasizing unique value propositions and quality assurance measures in infographics.

Implement Dynamic Pricing Strategy
We leveraged data-driven insights from our Margin Analysis and P&L Dashboard to strike a balance between competitiveness and profitability. This visibility allowed us to test price elasticity and choose a profitable price floor.

Create SEO Optimization Strategies
To improve MTN OPS visibility in Amazon’s search results, we shifted away from broad terms like “preworkout” and focused on winning granular, niche keywords. This resulted in a measurable uptick in engagement, click-through, and conversion rates.

Level Up Enhanced Storytelling
By rigorously testing hero images, A+, titles, and bullets, we more effectively communicated MTN OPS’ value propositions, such as clean energy and mental focus. This fine-tuned content now resonates with their audience and is reflected in optimal page views and higher conversions.

Audience Prospecting Strategies
Along with SEO, through the full-funnel advertising strategy, we focused our new customer acquisition outside of the traditional protein segment. We expanded targeting and gained market share in niches such as hunting, running, and outdoor performance demographics.

Provide Monitoring and Support
To address Amazon’s ever-evolving policies, particularly for the supplements space, we established a process to quickly address compliance flags. MTN OPS and Cartograph collaborated on providing timely customer support to bolster end-consumer trust.

The Results

Cartograph put our best operatives to work with the goals of overhauling content and brand presence, pivoting prior inventory challenges, and strategically executing a robust advertising plan. Through our comprehensive approach, MTN OPS not only navigated the challenges but also emerged as a resilient contender in their competitive category on Amazon.

Sales & Inventory

+10% Net Sales for New Product

+27% YoY Best Seller Ranking

Performance

Top 1% in Multiple Categories

+25% Conversion Rate

YoY Key Metrics

+115% Sales Growth

+20% Hero Product Sales

+15% Brand Awareness Index